3 tips to keep your SEO on track for your photography business
Search engine optimization (SEO) is an ever-changing landscape. What worked yesterday may not work today, and what works today may not work tomorrow. As a photographer, it's essential to keep up with the latest SEO trends and techniques to ensure your website stays relevant and visible in search engine results pages (SERPs).
Once you’ve set up the basics, it’s important to remember not to neglect your website. There are things you can do to continually support your SEO health.
Here are three things you should be doing to keep your SEO on track:
Google Reviews
Google reviews are a critical component of your website's SEO strategy. When people search for your business online, the number and quality of reviews you have can significantly impact whether they choose to do business with you. Positive reviews can improve your website's visibility in search engine results, leading to more clicks and conversions.
To improve your Google reviews, encourage customers to leave feedback after their photo shoot. You can also respond to all reviews, both positive and negative, to show that you value customer feedback and are committed to providing the best experience possible.
Acquiring Backlinks
Backlinks are links from other websites to your website. They signal to search engines that your website is a trustworthy and authoritative source of information. The more high-quality backlinks you have, the more likely you are to rank higher in search engine results pages.
Backlinks are an extremely important part of any SEO strategy. In fact, engineers at Google have said that backlinks are one of the top 3 most important ranking factors!
There are several ways to acquire backlinks, including guest blogging and influencer outreach. However, it's important to focus on acquiring backlinks from reputable sources within your industry or niche. Low-quality or spammy backlinks can harm your website's SEO efforts, leading to penalties or even removal from search engine results pages.
Find out the quality of your backlinks HERE.
Content Blogging
Content blogging is an effective way to attract more visitors to your website and improve your SEO. By creating valuable and informative content on your website, you can attract visitors who are searching for information related to your industry or niche. This, in turn, can improve your website's visibility in search engine results pages.
“Good SEO is just good customer service!”
To create effective blog content, focus on topics that your target audience is interested in and ensure your content is optimized for search engines. This means including relevant keywords, creating engaging headlines, and formatting your content for easy reading.
Keeping your SEO on track requires a multi-faceted approach. By focusing on these three key areas, you can improve your website's visibility in search engine results pages, attract more visitors, and ultimately, grow your business.